Creating Your Authentic Personal Brand In These Times – with Yai Vargas

COVID-19 has greatly changed the way we network—requiring us to be more innovative than ever, especially with our use of technology.

So, how should you think about building a strong personal brand in this new environment? In this episode, Yai Vargas, branding guru and founder and CEO of The Latinista, offers actionable ways to create an engaging elevator pitch, have a strong presence on Zoom, effectively self-promote and forge powerful relationships so that you can accurately convey your unique value to your advantage now!

 

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“It’s interesting, growing up as a Latina, an immigrant to this country, I was always taught to be very humble. To be grateful that I have a job, to just keep my head down, work really hard and someone’s going to notice me and I’ll eventually get a raise and a promotion. Well, it doesn’t necessarily work that way in Corporate America as I found out. You have to keep reminding your boss about everything that you’ve been accomplishing throughout the year, because at the end of the year when your evaluation time comes up, your manager’s probably managing 10 or 15 others. They probably don’t know all of the programs you’ve run and excelled at. ” —Yai Vargas

 

This Month’s Guest:

YAI VARGAS is a leading multicultural marketing expert with a niche in building marketing strategies and community engagement programs for Fortune 100 corporations seeking to develop programming among their diverse employee resource groups. She offers expert advice, training and development around executive presence, personal branding, LinkedIn and feminine leadership in the workplace. In addition to being a LinkedIn guru and networking ninja, Yai established The Latinista where she gathers and empowers Latina professionals in New York City, Miami and Chicago to upskill in career and leadership development via dynamic workshops. @layai

Our Host:

CELESTE HEADLEE is a communication and human nature expert, and an award-winning journalist. She is a professional speaker, and also the author of Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving, Heard Mentality and We Need to Talk. In her twenty-year career in public radio, she has been the executive producer of On Second Thought at Georgia Public Radio, and anchored programs including Tell Me More, Talk of the Nation, All Things Considered, and Weekend Edition. She also served as cohost of the national morning news show The Takeaway from PRI and WNYC, and anchored presidential coverage in 2012 for PBS World Channel. Headlee’s TEDx talk sharing ten ways to have a better conversation has over twenty million total views to date. @celesteheadlee

 

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